| The 'Kolkata based young & talented designer' incorporates ethnic handwork yet his designs have a true global appeal. His simple design philosophy "Personalised Imperfections of a human hand" with inspirations from deserts, gypsies, prostitutes, antique textiles and cultural traditions of Kolkata has got rave reviews globally. Credited with making the national female attire - saree look 'sexy', Sabyasachi has converted many a western outfit-lover into a saree loyalist. Labelled as "Bollywood's main boy", Sabyasachi has worked on prestigious Bollywood projects like Black, Paa, Raavan and Guzaarish. Sabyasachi will be creating an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country. Atul Chand, Divisional Chief Executive - ITC's Lifestyle Retailing Business Division, said, "This year Wills Lifestyle completes 10 glorious years and as a tribute to Indian Fashion we are delighted to announce Sabyasachi as the Wills Lifestyle Grand Finale designer. Sabyasachi's collections are known for International styling with an Indian soul thus showcasing true heritage of India. Wills Lifestyle Grand Finale has always set new benchmarks in creativity and entertainment and has showcased the best of Indian fashion talent. Sabyasachi will further strengthen the tradition and create magic on ramp in his signature style. Our aim is to broad-base fashion and make designer wear accessible. Sabyasachi will be creating an exclusive collection that will be retailed from Wills Lifestyle stores across the country." Mr. Sunil Sethi, President, FDCI said, "Sabyasachi is one of the most coveted designers of the country with a unique style and artistic taste. His collections are imaginative and inspiring and we look forward to have him as the grand finale designer for Wills Lifestyle India Fashion Week. FDCI also appreciates the initiative taken by Wills Lifestyle to make designer wear more accessible through these designer tie ups." Speaking on the occasion Sabyasachi Mukherjee said, "It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer. The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label. It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display." The Wills 'Lifestyle Grand Finale will take place on Sunday, April 10th, 2011 in New Delhi at Pragati Maidan. |
